MIAO YUEXIN
Professor
Email: miaoyuexin66@163.com
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 1983-July 1987
Shanxi University of Finance and Economics
Planning and Statistics
Bachelor of Economics
September 1990-May 1993
Central University of Finance and Economics
National Economic Management
Master of Economics
September 1999-July 2002
Central University of Finance and Economics
National Economic Management
PhD in Economics
Main Research Areas
Brand Management, Marketing Channels, Marketing Ethics, Tourism Marketing
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Miao Yuexin
Brand communication of intangible elements delivery
Journal of Marketing Communications
2021,27(3), 284-306
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Miao Yuexin, Xu Yin, Gu Leilei, Yao Kai, Luo Pan, Yang Hui, Tang Fei, Zhao Qian, Mu Ningning, Zhang Jing, Liu Yang, Xu Jinzhi, Zhao Yunpeng
Marketing (4th Edition)
Tsinghua University Press
January 10, 2019
Miao Yuexin
Customer Relationship Management
Tsinghua University Press
January 1, 2021
