讲座题目：Who Benefits from Customer to Manufacturer (C2M): Platform or Manufacturer?
谁从顾客直连制造商的模式中受益：平台还是制造商？
主 讲 人：杨柳 对外经济贸易大学教授
讲座时间：2025年5月23日14：00——16：00
讲座地点：学院南路校区主教学楼 615
主 持 人：牟善栋 菲律宾欧博游戏网副教授
主讲人介绍：
杨柳，对外经济贸易大学国际菲律宾欧博游戏网教授、博士生导师。杨柳博士毕业于香港理工大学。杨柳教授的研究兴趣包括供应链管理、运营管理、运营与营销交叉领域等，先后在Decision Sciences、Naval Research Logistics、Transportation Research Part B、European Journal of Operational Research等国际权威期刊发表了三十余篇SSCI/SCI文章，主持了三项国家自科基金课题。
讲座摘要：
Customer to Manufacturer (C2M) mode is becoming popular in e-commerce platforms. The platforms purchase private brand products (P-product) from manufacturers and sell them to customers. Meanwhile, the manufacturers sell national brand products (N-product) in the platforms to the customers directly. In this paper, we investigate C2M with one manufacturer and one platform. We find that under exogenous wholesale price of P-product, an increased wholesale price benefits the manufacturer and does not hurt the platform, which promotes cooperation between the two players. When the wholesale price is endogenously determined by the manufacturer, C
